Diana’s vs Boulder Canyon · Bay Area shelf head-to-head
Diana’s and Boulder Canyon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boulder Canyon carries more Brand PowerBoulder Canyon is in more Bay Area grocersBoulder Canyon fields the deeper lineup
Diana’s
Boulder Canyon
17
brand power
59
10
products
56
3
categories
2
6
subcategories
4
6
grocers
20
$1.05
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diana’s▭ Boulder Canyon
Distribution · 30% of score25·83
D
carried in 6 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diana’s
only Boulder Canyon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Diana’s · 1
only Boulder Canyon · 15
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diana’s · Boulder Canyon