Diana’s vs Yasso · Bay Area shelf head-to-head
Diana’s and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yasso carries more Brand PowerYasso is in more Bay Area grocersYasso fields the deeper lineupYasso sits further up the premium end
Diana’s
Yasso
17
brand power
50
10
products
28
3
categories
3
6
grocers
12
$6.93
avg price
$9.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diana’s▭ Yasso
Distribution · 30% of score25·50
D
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Diana’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diana’s · Yasso
