Lining them up…
Dibrova and New York Sausage Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Dibrova doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere New York Sausage Co is, Dibrova is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dibrova · New York Sausage Co
11 products in the catalog·8 products in the catalog
spans 2 categories · 5 subcategories·spans 1 category · 4 subcategories
~2% average share on the shelves it competes on·~2% average share on the shelves it competes on