Dibrova vs Silva · Bay Area shelf head-to-head
Dibrova and Silva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silva is in more Bay Area grocersDibrova fields the deeper lineup
Dibrova
Silva
26
brand power
26
11
products
8
2
categories
1
5
subcategories
3
5
grocers
8
$8.48
avg price
$8.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dibrova▭ Silva
Distribution · 30% of score21·33
D
S
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dibrova
only Silva
no top category Dibrova doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dibrova · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dibrova · Silva
