Dick Taylor Craft Chocolate vs Justin's · Bay Area shelf head-to-head
Dick Taylor Craft Chocolate and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupDick Taylor Craft Chocolate sits further up the premium end
Dick Taylor Craft Chocolate
Justin's
38
brand power
54
19
products
33
4
categories
4
4
subcategories
7
9
grocers
18
$5.58
price per fl oz
$2.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dick Taylor Craft Chocolate▭ Justin's
Distribution · 30% of score38·75
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dick Taylor Craft Chocolate
only Justin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dick Taylor Craft Chocolate · 1
only Justin's · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dick Taylor Craft Chocolate · Justin's