Dinapoli vs San Merican · Bay Area shelf head-to-head
Dinapoli and San Merican, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Merican carries more Brand PowerSan Merican is in more Bay Area grocersSan Merican fields the deeper lineupSan Merican sits further up the premium end
Dinapoli
San Merican
18
brand power
43
2
products
12
1
categories
3
2
subcategories
6
7
grocers
12
14.2¢
price per oz
45.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dinapoli▭ San Merican
Distribution · 30% of score29·50
S
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dinapoli
no top category San Merican doesn’t also play in.
only San Merican
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dinapoli · 1
only San Merican · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dinapoli · San Merican
