Doña Juana vs Maestri · Bay Area shelf head-to-head
Doña Juana and Maestri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineup
Doña Juana
Maestri
22
brand power
49
9
products
20
3
categories
5
4
subcategories
13
2
grocers
14
$10.02
avg price
$11.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Doña Juana▭ Maestri
Distribution · 30% of score8·58
D
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doña Juana
only Maestri
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Doña Juana · 0
no exclusive doors — everywhere Doña Juana is, Maestri is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Doña Juana · Maestri
