Doña Juana vs Olympia Provisions · Bay Area shelf head-to-head
Doña Juana and Olympia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olympia Provisions carries more Brand PowerOlympia Provisions is in more Bay Area grocers
Doña Juana
Olympia Provisions
22
brand power
38
9
products
9
3
categories
3
4
subcategories
8
2
grocers
10
$10.02
avg price
$13.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Doña Juana▭ Olympia Provisions
Distribution · 30% of score8·42
D
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doña Juana
only Olympia Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Doña Juana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Doña Juana · Olympia Provisions