Dolce Italia Foods vs Egglife · Bay Area shelf head-to-head
Dolce Italia Foods and Egglife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dolce Italia Foods is in more Bay Area grocersDolce Italia Foods fields the deeper lineupEgglife sits further up the premium end
Dolce Italia Foods
Egglife
43
brand power
41
15
products
7
2
categories
3
13
grocers
8
68.5¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolce Italia Foods▭ Egglife
Distribution · 30% of score54·33
D
E
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolce Italia Foods
only Egglife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolce Italia Foods · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolce Italia Foods · Egglife
