Dolores vs Tonnino · Bay Area shelf head-to-head
Dolores and Tonnino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino carries more Brand PowerTonnino is in more Bay Area grocersTonnino fields the deeper lineup
Dolores
Tonnino
0
brand power
43
2
products
17
1
categories
2
1
grocers
14
$3.39
avg price
$10.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolores▭ Tonnino
Distribution · 30% of score4·58
D
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolores
no top category Tonnino doesn’t also play in.
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolores · 0
no exclusive doors — everywhere Dolores is, Tonnino is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolores · Tonnino