Don Antonio vs Carbone · Bay Area shelf head-to-head
Don Antonio and Carbone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineup
Don Antonio
Carbone
26
brand power
47
11
products
26
2
categories
1
2
subcategories
3
4
grocers
15
52.7¢
price per oz
53.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Antonio▭ Carbone
Distribution · 30% of score17·63
D
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Antonio
only Carbone
no top category Don Antonio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Antonio · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Antonio · Carbone
