Don Antonio vs Classico · Bay Area shelf head-to-head
Don Antonio and Classico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Classico carries more Brand PowerClassico is in more Bay Area grocersClassico fields the deeper lineupDon Antonio sits further up the premium end
Don Antonio
Classico
26
brand power
39
11
products
20
2
categories
2
2
subcategories
3
4
grocers
12
52.7¢
price per oz
38.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Antonio▭ Classico
Distribution · 30% of score17·50
D
C
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score60·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Antonio
only Classico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Antonio · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Antonio · Classico
