Don Chilio vs Mr Bing · Bay Area shelf head-to-head
Don Chilio and Mr Bing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mr Bing carries more Brand PowerMr Bing is in more Bay Area grocers
Don Chilio
Mr Bing
13
brand power
18
2
products
3
2
categories
2
2
grocers
6
$2.97
price per oz
$1.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Chilio▭ Mr Bing
Distribution · 30% of score8·25
D
M
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Chilio
no top category Mr Bing doesn’t also play in.
only Mr Bing
no top category Don Chilio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Chilio · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Chilio · Mr Bing