Don Froylan vs Bellwether Farms · Bay Area shelf head-to-head
Don Froylan and Bellwether Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineup
Don Froylan
Bellwether Farms
19
brand power
51
6
products
18
1
categories
3
4
subcategories
4
4
grocers
20
$1.01
price per oz
62.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Froylan▭ Bellwether Farms
Distribution · 30% of score17·83
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Froylan
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Froylan · 0
no exclusive doors — everywhere Don Froylan is, Bellwether Farms is too.
only Bellwether Farms · 16
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Froylan · Bellwether Farms