Don Pomodoro vs I Eat My Greens · Bay Area shelf head-to-head
Don Pomodoro and I Eat My Greens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Don Pomodoro carries more Brand PowerDon Pomodoro is in more Bay Area grocersDon Pomodoro fields the deeper lineupDon Pomodoro sits further up the premium end
Don Pomodoro
I Eat My Greens
34
brand power
15
11
products
3
3
categories
2
7
grocers
2
44.0¢
price per oz
54.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Pomodoro▭ I Eat My Greens
Distribution · 30% of score29·8
D
I
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Pomodoro
only I Eat My Greens
no top category Don Pomodoro doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Pomodoro · 6
only I Eat My Greens · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Pomodoro · I Eat My Greens