Dona Maria vs Ya Oaxaca · Bay Area shelf head-to-head
Dona Maria and Ya Oaxaca, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ya Oaxaca carries more Brand PowerYa Oaxaca is in more Bay Area grocersYa Oaxaca fields the deeper lineup
Dona Maria
Ya Oaxaca
16
brand power
42
3
products
11
2
categories
3
2
subcategories
5
3
grocers
12
$5.35
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dona Maria▭ Ya Oaxaca
Distribution · 30% of score13·50
D
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dona Maria
only Ya Oaxaca
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dona Maria · 0
no exclusive doors — everywhere Dona Maria is, Ya Oaxaca is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dona Maria · Ya Oaxaca