Lining them up…
Donutful and Favorite Day Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Favorite Day Bakery doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Donutful is, Favorite Day Bakery is too.
no exclusive doors — everywhere Favorite Day Bakery is, Donutful is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Donutful · Favorite Day Bakery
2 products in the catalog·36 products in the catalog
spans 2 categories·spans 8 categories · 17 subcategories
~3% average share on the shelves it competes on·~3% average share on the shelves it competes on