Dot's vs Snyder's Of Hanover · Bay Area shelf head-to-head
Dot's and Snyder's Of Hanover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snyder's Of Hanover carries more Brand PowerSnyder's Of Hanover is in more Bay Area grocersSnyder's Of Hanover fields the deeper lineupDot's sits further up the premium end
Dot's
Snyder's Of Hanover
34
brand power
48
12
products
24
2
categories
2
7
grocers
12
84.8¢
price per oz
49.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dot's▭ Snyder's Of Hanover
Distribution · 30% of score29·50
D
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dot's
only Snyder's Of Hanover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dot's · 1
only Snyder's Of Hanover · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dot's · Snyder's Of Hanover
