Double Rainbow vs Ben & Jerry's · Bay Area shelf head-to-head
Double Rainbow and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupDouble Rainbow sits further up the premium end
Double Rainbow
Ben & Jerry's
30
brand power
50
17
products
89
1
categories
4
8
grocers
12
50.8¢
price per oz
50.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Double Rainbow▭ Ben & Jerry's
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Double Rainbow
no top category Ben & Jerry's doesn’t also play in.
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Double Rainbow · 1
only Ben & Jerry's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Double Rainbow · Ben & Jerry's
