Dr. Kellyann vs Bonafide Provisions · Bay Area shelf head-to-head
Dr. Kellyann and Bonafide Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonafide Provisions carries more Brand PowerBonafide Provisions is in more Bay Area grocersDr. Kellyann sits further up the premium end
Dr. Kellyann
Bonafide Provisions
34
brand power
63
13
products
13
2
categories
3
5
grocers
11
56.7¢
price per oz
48.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Kellyann▭ Bonafide Provisions
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Kellyann
only Bonafide Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr. Kellyann · 1
only Bonafide Provisions · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Kellyann · Bonafide Provisions
