Dr. Kellyann vs Zoup! · Bay Area shelf head-to-head
Dr. Kellyann and Zoup!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zoup! carries more Brand PowerZoup! is in more Bay Area grocersZoup! fields the deeper lineupDr. Kellyann sits further up the premium end
Dr. Kellyann
Zoup!
34
brand power
44
13
products
17
2
categories
4
5
grocers
12
56.7¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Kellyann▭ Zoup!
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Soup2 vs 7 SKUs
1% of shelf
only Dr. Kellyann
no top category Zoup! doesn’t also play in.
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr. Kellyann · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Kellyann · Zoup!
