Dr. Mcdougall's Right Foods vs Lotus Foods · Bay Area shelf head-to-head
Dr. Mcdougall's Right Foods and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
Dr. Mcdougall's Right Foods
Lotus Foods
35
brand power
54
13
products
28
3
categories
4
11
grocers
17
$1.15
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Mcdougall's Right Foods▭ Lotus Foods
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Mcdougall's Right Foods
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Mcdougall's Right Foods · 1
only Lotus Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Mcdougall's Right Foods · Lotus Foods
