Dr. Oetker vs C&h · Bay Area shelf head-to-head
Dr. Oetker and C&h, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineup
Dr. Oetker
C&h
27
brand power
47
8
products
17
2
categories
3
3
subcategories
4
4
grocers
13
$5.75
avg price
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Oetker▭ C&h
Distribution · 30% of score17·54
D
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Oetker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dr. Oetker · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Oetker · C&h