Dr. Praeger's vs Tgi Fridays · Bay Area shelf head-to-head
Dr. Praeger's and Tgi Fridays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Praeger's is in more Bay Area grocers
Dr. Praeger's
Tgi Fridays
39
brand power
39
12
products
13
2
categories
5
2
subcategories
6
13
grocers
5
$8.00
avg price
$10.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Praeger's▭ Tgi Fridays
Distribution · 30% of score54·21
T
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Praeger's
only Tgi Fridays
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Praeger's · Tgi Fridays
