Dress It Up Dressing vs Girard's · Bay Area shelf head-to-head
Dress It Up Dressing and Girard's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girard's is in more Bay Area grocersDress It Up Dressing sits further up the premium end
Dress It Up Dressing
Girard's
27
brand power
28
7
products
8
2
categories
1
3
subcategories
3
7
grocers
9
$1.07
price per fl oz
52.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dress It Up Dressing▭ Girard's
Distribution · 30% of score29·38
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dress It Up Dressing
only Girard's
no top category Dress It Up Dressing doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dress It Up Dressing · 3
only Girard's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dress It Up Dressing · Girard's
