Dress It Up Dressing vs Sunny Fine Foods · Bay Area shelf head-to-head
Dress It Up Dressing and Sunny Fine Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunny Fine Foods carries more Brand PowerDress It Up Dressing is in more Bay Area grocersDress It Up Dressing sits further up the premium end
Dress It Up Dressing
Sunny Fine Foods
27
brand power
32
7
products
7
2
categories
4
3
subcategories
6
7
grocers
6
$10.63
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dress It Up Dressing▭ Sunny Fine Foods
Distribution · 30% of score29·25
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 1 SKUs
<1% of shelf
only Dress It Up Dressing
no top category Sunny Fine Foods doesn’t also play in.
only Sunny Fine Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dress It Up Dressing · 2
only Sunny Fine Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dress It Up Dressing · Sunny Fine Foods
