Dromedary vs Mama Lil's · Bay Area shelf head-to-head
Dromedary and Mama Lil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dromedary carries more Brand PowerDromedary is in more Bay Area grocersDromedary sits further up the premium end
Dromedary
Mama Lil's
26
brand power
18
4
products
4
2
categories
2
9
grocers
3
87.4¢
price per oz
82.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dromedary▭ Mama Lil's
Distribution · 30% of score38·13
D
M
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dromedary
no top category Mama Lil's doesn’t also play in.
only Mama Lil's
no top category Dromedary doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dromedary · 7
only Mama Lil's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dromedary · Mama Lil's
