Drumroll Snacks vs Entenmann's · Bay Area shelf head-to-head
Drumroll Snacks and Entenmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerDrumroll Snacks is in more Bay Area grocersEntenmann's fields the deeper lineup
Drumroll Snacks
Entenmann's
37
brand power
43
3
products
15
1
categories
4
1
subcategories
5
8
grocers
6
$4.60
avg price
$6.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drumroll Snacks▭ Entenmann's
Distribution · 30% of score33·25
E
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drumroll Snacks
no top category Entenmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Drumroll Snacks · 5
only Entenmann's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drumroll Snacks · Entenmann's
