Duke's vs Kewpie · Bay Area shelf head-to-head
Duke's and Kewpie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie carries more Brand PowerKewpie is in more Bay Area grocers
Duke's
Kewpie
31
brand power
42
10
products
9
2
categories
1
2
subcategories
2
9
grocers
19
$8.30
avg price
$7.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duke's▭ Kewpie
Distribution · 30% of score38·79
D
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duke's
only Kewpie
no top category Duke's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duke's · 0
no exclusive doors — everywhere Duke's is, Kewpie is too.
only Kewpie · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duke's · Kewpie
