Dumpling Daughter vs Ling Ling · Bay Area shelf head-to-head
Dumpling Daughter and Ling Ling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dumpling Daughter carries more Brand PowerLing Ling is in more Bay Area grocersDumpling Daughter sits further up the premium end
Dumpling Daughter
Ling Ling
26
brand power
18
7
products
7
3
categories
1
5
grocers
8
$8.60
avg price
$12.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dumpling Daughter▭ Ling Ling
Distribution · 30% of score21·33
D
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dumpling Daughter
only Ling Ling
no top category Dumpling Daughter doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dumpling Daughter · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dumpling Daughter · Ling Ling
