Duncan Hines Comstock vs Bonne Maman · Bay Area shelf head-to-head
Duncan Hines Comstock and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Duncan Hines Comstock
Bonne Maman
0
brand power
69
3
products
49
1
categories
5
1
subcategories
10
2
grocers
20
$7.72
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duncan Hines Comstock▭ Bonne Maman
Distribution · 30% of score8·83
D
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duncan Hines Comstock
no top category Bonne Maman doesn’t also play in.
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duncan Hines Comstock · 0
no exclusive doors — everywhere Duncan Hines Comstock is, Bonne Maman is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duncan Hines Comstock · Bonne Maman