Lining them up…
Duncan Hines and European Gourmet Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Duncan Hines doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duncan Hines · European Gourmet Bakery
20 products in the catalog·4 products in the catalog
spans 5 categories·spans 2 categories
~6% average share on the shelves it competes on·~2% average share on the shelves it competes on