Eagle Brand vs California Farms · Bay Area shelf head-to-head
Eagle Brand and California Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Farms carries more Brand PowerCalifornia Farms is in more Bay Area grocersCalifornia Farms fields the deeper lineupCalifornia Farms sits further up the premium end
Eagle Brand
California Farms
20
brand power
32
2
products
7
1
categories
3
9
grocers
12
39.1¢
price per oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eagle Brand▭ California Farms
Distribution · 30% of score38·50
E
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eagle Brand
no top category California Farms doesn’t also play in.
only California Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eagle Brand · 4
only California Farms · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eagle Brand · California Farms
