Earthside Farms vs From The Fields’ · Bay Area shelf head-to-head
Earthside Farms and From The Fields’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersEarthside Farms fields the deeper lineup
Earthside Farms
From The Fields’
21
brand power
45
28
products
24
2
categories
7
4
subcategories
9
2
grocers
9
$5.26
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earthside Farms▭ From The Fields’
Distribution · 30% of score8·38
E
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits1 vs 3 SKUs
E
<1% of shelf
only Earthside Farms
no top category From The Fields’ doesn’t also play in.
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earthside Farms · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earthside Farms · From The Fields’