Eat Smart vs The Daily Crave · Bay Area shelf head-to-head
Eat Smart and The Daily Crave, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Daily Crave carries more Brand PowerThe Daily Crave is in more Bay Area grocersThe Daily Crave fields the deeper lineup
Eat Smart
The Daily Crave
0
brand power
35
2
products
14
1
categories
2
1
subcategories
4
1
grocers
14
$5.44
avg price
$6.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eat Smart▭ The Daily Crave
Distribution · 30% of score4·58
E
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eat Smart
no top category The Daily Crave doesn’t also play in.
only The Daily Crave
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eat Smart · 0
no exclusive doors — everywhere Eat Smart is, The Daily Crave is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eat Smart · The Daily Crave