Eatpastry vs Out The Dough · Bay Area shelf head-to-head
Eatpastry and Out The Dough, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Out The Dough is in more Bay Area grocersOut The Dough fields the deeper lineupOut The Dough sits further up the premium end
Eatpastry
Out The Dough
26
brand power
28
5
products
8
1
categories
2
5
grocers
6
72.8¢
price per oz
$1.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eatpastry▭ Out The Dough
Distribution · 30% of score21·25
E
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eatpastry
no top category Out The Dough doesn’t also play in.
only Out The Dough
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eatpastry · 2
only Out The Dough · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eatpastry · Out The Dough
