Echo Falls vs Lascco · Bay Area shelf head-to-head
Echo Falls and Lascco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Echo Falls carries more Brand PowerEcho Falls is in more Bay Area grocersEcho Falls fields the deeper lineup
Echo Falls
Lascco
33
brand power
21
13
products
5
1
categories
2
2
subcategories
2
11
grocers
8
$3.50
price per oz
$2.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Echo Falls▭ Lascco
Distribution · 30% of score46·33
L
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Echo Falls
no top category Lascco doesn’t also play in.
only Lascco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Echo Falls · Lascco
