Lining them up…
Echo Falls and Spence & Co., Ltd., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Spence & Co., Ltd. doesn’t also play in.
no top category Echo Falls doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Echo Falls · Spence & Co., Ltd.
13 products in the catalog·6 products in the catalog
spans 1 category · 2 subcategories·spans 1 category · 2 subcategories
~2% average share on the shelves it competes on·~1% average share on the shelves it competes on
