Eel River vs Goodness Grazecious · Bay Area shelf head-to-head
Eel River and Goodness Grazecious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eel River is in more Bay Area grocers
Eel River
Goodness Grazecious
19
brand power
16
5
products
5
3
categories
1
4
subcategories
2
4
grocers
3
$15.18
avg price
$16.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eel River▭ Goodness Grazecious
Distribution · 30% of score17·13
E
G
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eel River
only Goodness Grazecious
no top category Eel River doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eel River · 3
only Goodness Grazecious · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eel River · Goodness Grazecious
