Eel River vs Snake River Farms · Bay Area shelf head-to-head
Eel River and Snake River Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snake River Farms is in more Bay Area grocersEel River fields the deeper lineupSnake River Farms sits further up the premium end
Eel River
Snake River Farms
19
brand power
20
5
products
2
3
categories
2
4
subcategories
2
4
grocers
6
$15.18
avg price
$14.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eel River▭ Snake River Farms
Distribution · 30% of score17·25
E
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eel River
only Snake River Farms
no top category Eel River doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eel River · 3
only Snake River Farms · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eel River · Snake River Farms