Egg Beaters vs Bob Evans Farms · Bay Area shelf head-to-head
Egg Beaters and Bob Evans Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Egg Beaters is in more Bay Area grocersBob Evans Farms fields the deeper lineup
Egg Beaters
Bob Evans Farms
26
brand power
30
3
products
13
2
categories
4
5
grocers
3
$9.47
avg price
$6.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Egg Beaters▭ Bob Evans Farms
Distribution · 30% of score21·13
E
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Egg Beaters
only Bob Evans Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Egg Beaters · 2
only Bob Evans Farms · 0
no exclusive doors — everywhere Bob Evans Farms is, Egg Beaters is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Egg Beaters · Bob Evans Farms
