Eggland's Best vs Vital Farms · Bay Area shelf head-to-head
Eggland's Best and Vital Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerVital Farms is in more Bay Area grocersVital Farms fields the deeper lineupVital Farms sits further up the premium end
Eggland's Best
Vital Farms
35
brand power
53
15
products
22
3
categories
4
3
grocers
13
$6.85
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eggland's Best▭ Vital Farms
Distribution · 30% of score13·54
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eggland's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eggland's Best · 0
no exclusive doors — everywhere Eggland's Best is, Vital Farms is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eggland's Best · Vital Farms
