Ekone vs La Brujula · Bay Area shelf head-to-head
Ekone and La Brujula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ekone carries more Brand PowerEkone is in more Bay Area grocersEkone fields the deeper lineup
Ekone
La Brujula
29
brand power
16
10
products
4
2
categories
2
5
subcategories
3
7
grocers
2
$16.19
avg price
$21.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ekone▭ La Brujula
Distribution · 30% of score29·8
L
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ekone
only La Brujula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ekone · 6
only La Brujula · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ekone · La Brujula