El Guapo® vs Los Chileros · Bay Area shelf head-to-head
El Guapo® and Los Chileros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Guapo® carries more Brand PowerLos Chileros is in more Bay Area grocersEl Guapo® fields the deeper lineup
El Guapo®
Los Chileros
29
brand power
21
23
products
12
2
categories
3
3
subcategories
4
4
grocers
7
$3.69
avg price
$5.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Guapo®▭ Los Chileros
Distribution · 30% of score17·29
E
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Guapo®
only Los Chileros
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Guapo® · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Guapo® · Los Chileros
