El Monterey vs Delimex · Bay Area shelf head-to-head
El Monterey and Delimex, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Monterey carries more Brand PowerEl Monterey is in more Bay Area grocersEl Monterey fields the deeper lineupEl Monterey sits further up the premium end
El Monterey
Delimex
45
brand power
31
23
products
8
4
categories
3
8
grocers
7
54.9¢
price per item
44.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Monterey▭ Delimex
Distribution · 30% of score33·29
E
D
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score85·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Monterey
only Delimex
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only El Monterey · 2
only Delimex · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Monterey · Delimex
