Elemental Superfood vs Nabisco · Bay Area shelf head-to-head
Elemental Superfood and Nabisco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elemental Superfood is in more Bay Area grocersElemental Superfood sits further up the premium end
Elemental Superfood
Nabisco
20
brand power
20
3
products
4
3
categories
3
3
subcategories
4
4
grocers
3
$2.85
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elemental Superfood▭ Nabisco
Distribution · 30% of score17·13
E
N
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elemental Superfood
only Nabisco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elemental Superfood · 2
only Nabisco · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elemental Superfood · Nabisco