Eleni's Cookies vs Maxine's Heavenly · Bay Area shelf head-to-head
Eleni's Cookies and Maxine's Heavenly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maxine's Heavenly carries more Brand PowerMaxine's Heavenly is in more Bay Area grocersMaxine's Heavenly fields the deeper lineupMaxine's Heavenly sits further up the premium end
Eleni's Cookies
Maxine's Heavenly
15
brand power
29
4
products
9
1
categories
2
4
subcategories
2
2
grocers
9
$3.91
avg price
$8.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eleni's Cookies▭ Maxine's Heavenly
Distribution · 30% of score8·38
E
M
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eleni's Cookies
no top category Maxine's Heavenly doesn’t also play in.
only Maxine's Heavenly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eleni's Cookies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eleni's Cookies · Maxine's Heavenly
