Emerald Cove vs Mitoku · Bay Area shelf head-to-head
Emerald Cove and Mitoku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Emerald Cove is in more Bay Area grocersMitoku fields the deeper lineupMitoku sits further up the premium end
Emerald Cove
Mitoku
32
brand power
34
6
products
13
2
categories
6
8
grocers
1
$5.01
price per oz
$6.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Emerald Cove▭ Mitoku
Distribution · 30% of score33·4
E
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Emerald Cove
only Mitoku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Emerald Cove · 7
only Mitoku · 0
no exclusive doors — everywhere Mitoku is, Emerald Cove is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Emerald Cove · Mitoku
