Emirelli vs Jeff's Garden · Bay Area shelf head-to-head
Emirelli and Jeff's Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden carries more Brand PowerJeff's Garden is in more Bay Area grocersJeff's Garden fields the deeper lineup
Emirelli
Jeff's Garden
22
brand power
51
4
products
24
3
categories
4
4
grocers
16
87.9¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Emirelli▭ Jeff's Garden
Distribution · 30% of score17·67
E
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Emirelli
only Jeff's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Emirelli · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Emirelli · Jeff's Garden