Enjoy vs Beer Nuts · Bay Area shelf head-to-head
Enjoy and Beer Nuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beer Nuts is in more Bay Area grocers
Enjoy
Beer Nuts
9
brand power
13
2
products
4
1
categories
2
2
subcategories
3
1
grocers
4
$5.89
avg price
$6.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Enjoy▭ Beer Nuts
Distribution · 30% of score4·17
E
B
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Enjoy
no top category Beer Nuts doesn’t also play in.
only Beer Nuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Enjoy · 1
only Beer Nuts · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Enjoy · Beer Nuts